Our Methodology

Transparent, verified, and backed by industry-standard tools. Here's exactly how we analyze your website.

🎯 Our Analysis Philosophy

We believe in transparency over mystery. Unlike "black box" SEO tools, we show you exactly what data we collect, how confident we are in our analysis, and what standards we use.

Three Pillars of Trust

1. Verified Data Collection
We actually crawl your pages and verify trust signals exist

2. Confidence Scoring
Every analysis includes data quality and confidence metrics

3. Industry Standards
Based on Google's E-E-A-T, Lighthouse, and SEO best practices

🔬 How We Analyze Your Site

1 Data Collection

We use Puppeteer (Chrome automation) to visit your page like a real browser. This allows us to:

Execute JavaScript and see the rendered page
Collect 20+ verified data points
Analyze actual page structure (not just meta tags)
Verify trust pages actually exist (HTTP 200 checks)

What we collect:

📝 Content: Title, description, headings (H1-H3), word count, reading time

🖼️ Images: Total count, alt text presence, title attributes

🔗 Links: Internal, external, nofollow, broken links

✅ Trust Signals: Author info, contact page, privacy policy, about page (verified)

🏷️ Meta Data: Open Graph, Twitter Cards, canonical, robots, viewport

📊 Structured Data: JSON-LD schemas, Schema.org types

📱 Technical: Mobile-friendly check, canonical URLs, meta tags

2 AI Analysis (GPT-4)

We send the verified data to OpenAI's GPT-4 for expert analysis. The AI:

Evaluates content quality and SEO optimization
Identifies missing topics and entities
Suggests actionable improvements
Generates keyword recommendations
Creates featured snippet opportunities

Important: The AI is explicitly told about data quality and instructed to base recommendations on verified data only.

3 Page Speed Analysis (Optional)

We use Google Lighthouse - the same tool Google uses internally. It measures:

FCP - First Contentful Paint
LCP - Largest Contentful Paint
TBT - Total Blocking Time
CLS - Cumulative Layout Shift
Speed Index - Visual load speed

📊 How We Calculate Scores

Overall SEO Score (0-100)

Overall Score = (Geographic Score × 10 + E-E-A-T Score) / 2

This formula weights:

50% on E-E-A-T (Expertise, Experience, Authority, Trust)
50% on Geographic/Local targeting effectiveness

E-E-A-T Score (0-100)

Based on Google's Quality Rater Guidelines. We evaluate:

Expertise: Does content demonstrate expertise?
Experience: Is there first-hand experience shown?
Authoritativeness: Are sources cited? Author credentials?
Trustworthiness: Contact info? Privacy policy? HTTPS?

Verification: We actually check if contact, privacy, and about pages exist (not just mentioned in text)

Geographic Score (1-10)

Evaluates local/geographic SEO optimization:

Location-specific keywords present
Geographic modifiers in content
Local intent alignment
Regional relevance indicators

🎯 Data Quality & Confidence

How We Rate Our Own Analysis

Unlike other tools that hide limitations, we show you exactly how confident we are:

✅ HIGH QUALITY (80-100%)

Full page scan completed. 20+ data points collected. Trust pages verified. Confidence: 90-100%

⚠️ MEDIUM QUALITY (50-79%)

Partial data collected. Some elements missing. Confidence: 60-89%

⚠️ LIMITED DATA (<50%)

Only basic meta tags analyzed. Consider enabling deep scan. Confidence: <60%

🔍 What Makes Us Different

Transparency First

Show data completeness percentage
Display confidence scores
Let you see exactly what we analyzed
Honest about limitations

Verification, Not Guessing

Actually check if trust pages exist (HTTP requests)
Count real words, headings, links
Verify structured data is present
Don't assume from keywords alone

Industry-Standard Tools

Google Lighthouse - Google's official tool
OpenAI GPT-4 - Leading AI for analysis
Puppeteer - Chrome's automation library
E-E-A-T Guidelines - Google's quality standards

📚 Our Data Sources

We base our recommendations on:

Google Search Central Documentation - Official SEO guidelines
Google Quality Rater Guidelines - E-E-A-T standards
Core Web Vitals - Google's performance metrics
Schema.org - Structured data standards
W3C Web Standards - HTML/CSS best practices

❓ Questions About Our Methodology?

We're committed to transparency. If you have questions about how we analyze sites, scoring methods, or want more details:

📧 Email us at: seoaitool.contact@gmail.com
💬 Or ask in the chat widget on any page

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